Posts in Marketing
2016 BRASSY AWARDS Nominee

The BRASSY Awards celebrate the boldest businesses in America and LE Consulting is a 2016 nominee. 

You have to be bold to start a business. An entrepreneur is “one who undertakes significant financial risk.” So, really, all sellers are brave. You’re all bold. You’re all crazy enough to ignore the odds and tough enough to stick it out.

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Review: ShePlans Planner

It's the first week of August, which means I've officially been working inside my ShePlans Planner for a full month now. It's also less than a week away from the 2017 pre-order launch for ShePlans! (I'm using the 2016-2017 Mid-Year Edition). I figured this was the best time I could find to talk about my planner, walk you through how I'm using it, and give you some additional thoughts! 

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Pivot: The Only Move That Matters Is Your Next One

Y'all know how I feel about entrepreneurship and marketing. I firmly believe that price is no longer the primary motivator in our purchase decisions today, brands also need to deliver on brand promise, gut feel, and various levels of responsibility. As such, you also know that I am a strong believer in brands that do it “right.” Right is the secret sauce of marketing, it’s not a set recipe but rather a method for communication that garners a gut feeling so strong that people can’t help but notice.  We put our dollars where our heart is when a brand captivates us so completely that our technology-age attention span spends more than the customary six seconds experiencing a story. The same can be said when considering what brands to work for or with. Enter Pivot.

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