big plan for the creative mind


We believe that because just because we are more creative, more right brained, more flow or intuition oriented, doesn’t mean that one should not plan. In fact, there is an opportunity to do it differently - there's not just one way to do goal setting.

When you Google goal setting books, you find very corporate style, linear left brain books. A lot of creative types and people who want a little bit more flow get turned off by this. They’re planning or flowing in a way that doesn't really identify with that left brain linear type of planning. In the past, maybe if they've had a corporate job or had some kind of a structure that is very left-brain dominant, they’ve been told that their process is wrong or they're made to feel inadequate in the way that they do things.

In the creative industry there are plenty of tools like Power Sheets, the Conquer Kit, Your Best Year or the Fresh Start Notebook that are breaking the mold of the standard goal-setting book. These leaders are writing and creating content around these topics, but what we fail to see is a collection housed together where their unique goal-setting strategies, mindset, and execution are being showcased. This is an opportunity for the creative industry to get a glimpse of what it's like both in people's businesses and in their lives.


the experts:

1. KatieHunt_headshot.jpg

katie hunt

jillian smith

Lisa JAcobs.jpg

lisa jacobs

Lacey Craig.jpg

lacey craig

tonya dalton

courtney johnson

natalie franke

lara casey

the scobeys

jenna kutcher

tara gentile

amber mccue


tara newman


reina pomeroy



Reina Pomeroy is the founder of Reina + Co, the Life + Biz Success Coaching® practice for creatives who are right brained and heart centered. She helps clients stop spinning their wheels and take action on what’s most important. She's also the co-host of the Creative Empire Podcast.

Dannie Fountain is a marketing strategist for creative entrepreneurs. She works with entrepreneurs and corporate clients alike to brainstorm, strategize, and implement strategic plans and processes to better their business and increase their sales. She's also the co-host of the Self Made Babe podcast.