A little over 9 years ago, I took my first client. We worked together and had a great time, and I realized this marketing thing could be a really profitable side hustle. And for me? That's all it was ever meant to be. 

I side hustled through the rest of high school, through undergrad, while working on my Master's and while working a corporate job. Then, in 2016, I was laid off twice in one year. Instead of gambling on the corporate world some more, I went "full time" ... and in some ways, I thought I'd achieved the ultimate pinnacle of success. Doesn't every entrepreneur want to go "full time?"

Here's the thing... 

We live in a world that demands perfection. Chases ultimate success. Thirsts for that next tier of recognition. Once I achieved "full time" entrepreneurship and thought I'd made it big, the next steps in the ladder appeared, like when you're playing Candy Crush and the cloud cover lifts and you can see the next 20 levels. I started chasing speaking at conferences, getting all the press coverage I could, and upleveling my service offerings. The bar continued to rise.


I'm the girl that's seen the world, gotten a tattoo or twenty, survived being broken, and is living her best life.

Shouldn't that be enough? I've been to more countries than I've spent years on this earth. At 23, I've been a part of amazing campaigns and some of the coolest projects. But the bar continues to rise. We live in a world that no longer honors strife. We're expected to put our best face on, never share the mess, and never share what's going on. We put out beautiful content on a daily basis, but we never really talk about what we're struggling with. What keeps us up at night.

The one thing you've always appreciated about me is my willingness to share the mess. Getting caught in foreign countries, narrowly missing terrorist attacks, surviving child abuse, a year of shitty first dates. You've been here for it all.


today, i step into my truth.

On September 18th, I re-entered the corporate world unafraid. I'm honoring the fact that I have always straddled that line. I'm acknowledging that my skills are best utilized when I am willing to be both - entrepreneur and corporate employee. This is a scary journey. I don't know what's going to happen on the other side. I've spent the past year building my business to an incredible place and now, I'm stepping back into that space of being a "side hustler" and saying yes to the corporate world again. 

but here's the thing. i want you to join me.

Because I think you've considered it. You've wondered what it would be like to go back to the corporate world. And I think we associate far too much shame with that thought, whether or not we choose to act on it. That makes me sad. We deserve to celebrate those thoughts and acknowledge that being an entrepreneur is fucking scary. And so I'm going to let you in. I'm going to bring you alongside me. I'm going to let you watch as I navigate this uncharted territory. We'll navigate it together. 

Because I'm the whiskey bitch,
And i hate drinking alone. 

How do you want to follow along? Choose your adventure below to learn more about what company I'll be working for and more about why I've made this decision.