passion first, always.
You know Jeni's Ice Cream? Warby Parker? Virgin Airlines (#rip)? All those brands you love to love, that can't for one second seem to get rid of you? Yeah. You want to know how they make you fall in love? Passion.
Passion is the only way to do marketing. Nobody cares about your meticulous sales funnel or your perfectly crafted ad copy if there's no depth to your story. You hate this part, don’t you? Logistics are a real asshole but if you want to be the BOSS of something that works, it has to be done. Raw talent, amazing products or services, and an explosive vision aren’t always enough. You have to finesse your story, tell it in a way that people care, and build relationships.
It’s time for a strategic marketing campaign that makes as much sense as your very own hands. Something that fits, something that’s natural, and something that you use with little to no thought at all because it’s an extension of who you are and how you function.
And let’s not forget the clients. It’s always been about the clients and it’ll always be about the clients. Make the clients know they need you.
So…what's next? Whatever it is, I hope it involves sorcery. Or unicorns…okay. Magic aside, know this: The very best marketing campaigns and business strategies should make you feel like you’re reading an Ikea instruction manual in Chinese, AKA easy, and fun…
Um… no. Seriously, if someone presents you with a bajillion-point plan written in fancy-shmancy lingo, BAIL. Run like the wind from that gobbledygook.
It doesn’t have to be hard
and I’ll show you how.
Your marketing will meet your ideal clients right where they are, so you become part of their lives in a way that’s natural and genuine… sort of similar to how you always swore you’d never let a dog sleep on your bed, but somehow, that furry bastard you rescued last summer is hogging your pillow.
Investing in you will simply be the next step in their process, and all without a weird salesy slime-vibe…like that time you bought that magazine subscription because a guy came to your door and you lost 17 hours of your life.
They’ll never know that behind the scenes lies a well-researched (yet simple and efficient) integrated marketing campaign full of strategies to build brand awareness and increase sales…like that time you camped out overnight on a dirty cement sidewalk to be the first one to have this cool phone that had you at ‘HELLO’.
And the really beautiful part? It won’t add to your workload one bit…like that time you bought a Flowbee to take control of your own hair-styling needs. (Don’t know what a Flowbee is? Google it, you’ll thank me.)
Put down the Flowbee and back away… Let’s talk shop. So, tell me, Nancy… what can I get you?
i'll have a strategy, please
Crafting a marketing strategy means different things to each business owner but there are three core pillars that never change. As a business owner, you need to increase sales, increase awareness, and manage both with ease. Are you scared that "if you build it, they will come" doesn't actually apply in the real world? The reality is that if you have an incredible service or product but nobody knows about it, nobody is going to buy it. Let's make sure that you have a plan to get the word out so that you can sell the awesome thing you've created!
This package is for you if you've hit a plateau and want to increase sales, you're ready for a change, or you're looking to launch something new. If you're ready for someone to take the stress and anxiety out of marketing and help you get clear on how to increase sales and awareness, let's chat!
+ Phase One - The Audit
We go through your existing marketing efforts together, looking at numbers (qualitative results) and the content itself (quantitative inputs) to see where you’re at and set a baseline for our time together.
- Initial Goal Setting Meeting + Homework
- Comprehensive Audit Preparation
- Audit Walk-Through Meeting
- Introduction to Core Marketing Concepts
+ Phase Two - The Strategy
This is when we dive deep and begin to marry your goals and your existing efforts, determining what additional steps need to be taken and what systems need to be implemented. This is the truly custom part of our time together, as there is no one-size-fits-all marketing strategy.
- Strategy Architecture
- Strategy Review Meeting
- Strategy Build-Out
+ Phase Three - The Implementation
This is when we work together to begin preliminary implementation, train you/your team on any applicable systems, and double check the strategy against your goals.
- Implementation Training
- Maintenance Review
- Implementation Begins!
+ Post-Project Support
I don’t want to hand you a strategy and walk away, it’s critical to me that you feel supported through implementation and as you enter the maintenance phase. As a result, we’ll schedule two calls for 30 and 60 days after you’ve begun implementation. Each call will last an hour and will give us a chance to look at everything you’re doing together. If there are any gaps or things that need to be course corrected, we’ll be able to make those changes live-time!
Do you have a team already? Do you have a good system in place and just need someone to come in and check it out? I totally get it! Let's work together to audit your current marketing strategy and identify what you can change.
This package is specifically for established businesses that need someone to come in and provide advice but not provide any kind of implementation help. If you're ready for someone to take the stress and anxiety out of marketing and help you get clear on how to increase sales and awareness, let's chat!
- 1:1 informational interviews with up to three (3) key stakeholders
- Competitive Market Summary (and market map exploration)
- Audit Report-Out (outline for what to change)
Full document report-out on audit specs to include:
- Key findings and Recommendations
- Background and problem statement
- Sales cycle sketch and flowchart (and optimization points)
- KPI Evaluation / Study
- Literature scan on industry-relevant keywords (for SEO)
- Informant Interview Summary and Takeaways
Not ready to dive into a full strategy package yet? Take a bite size approach to strategy with one of these options:
Pass the wings and scoot over. Consider this the appetizer before the big meal. Work with me 1:1 to get answers about your burning business questions and walk away with a high level strategy and tips to get you started. And for the love of all things holy, wipe the ranch off your face.
- 1-hour strategy session live via video call / phone (you choose) recorded for you to watch again as needed #causeyoullforget
- Free access to the strategy templates I use with all of my clients #hellsyes
- Follow up email (within 48 hours of our call) that includes my notes and a high level strategy based on what we discussed on the call #damnskippy
- Email support for two weeks after the call to answer any questions you have as you begin to take action #passthehotsauce
Four hours of time with me to use however you want - brainstorm your ideas, pick my brain, workshop new content, write a pitch, or all of the above. Work with me 1:1, bring a business partner or co-host, and let's make shit happen.
- Four hours of time together (to be used in no less than 1-hour increments, all hours must be used within 60 days of purchase).
- This time is yours - email me a plan in advance (or don't), talk to me about your business, your dreams, a pitch you want to write, or literally anything else.
- Email support for two weeks after the call to answer any questions you have as you begin to take action. Boom.
not Ready to order?
Whatever you choose, you want to make sure that it'll meet you where you are and give you something that makes sense for you and your business. Need to increase your sales and visibility? Good! Let’s do it. Putting something new out into the world? Great! Let’s launch! Not really sure? I get it! Let's chat.
Curious where my PR services went? Due to working at Google, I only take on a limited number of PR engagements each year so that each client still receives a truly custom PR vision. Feel free to reach out via the form below to see if we'd be a good fit!