who i work with
and what we've accomplished together
who i work with
and what we've accomplished together
Folks I’ve worked with include: a WNBA champion looking to start a training business • Fortune 100 companies seeking to "shake up" their marketing tactics • A recruiting firm that places c-suite candidates at companies like Instacart & Hulu • Public (and private) school districts • Consultants, coaches, and strategists • Brand designers • Wedding Planners
While I was on the team, Whirlpool underwent a massive rebrand to the new "Every Day, Care" campaign. The new branding launched in late 2014 and received over 2 BILLION earned media impressions in the first six months. Impressions not good enough for you? That's okay. It also resulted in a 6.6% growth in sales (and 4pt. market share increase). Positive social media sentiment rose more than 600%. Purchase intent scores increased 10% from pre-campaign levels. That's MILLIONS OF DOLLARS in growth.
I’ve even assisted in the presentation and fulfillment of a display & giveaway on The Ellen Show.
Even though the type of industry I've worked with runs the gamut, there are a few things that have been consistent throughout. When clients come to me, it's because they're ready. They're often at least one of the following: a proven expert in their field • looking to make a pivot/shift/change • looking to differentiate from their industry. Or if they're not at least one of those things, they're seeking guidance on how to be one of those things.
Kristin was one of the most successful players in MSU history and in 2005, helped take the Spartans to the NCAA finals and the Monarchs to a WNBA title. She is the only player in history to have played in the NCAA finals and WNBA finals in the same year. Kristin then went on to play 7 years professionally before hanging up her shoes to coach. In 2017, Kristin was inducted into the MSU Hall of Fame.
Today she trains future champions privately while also consulting with coaches on team and game strategy. Kristin brought me in to help with website and marketing strategy.
SaaS / App
TravelBank is the business travel & expense app that works for you. Their successful growth has been a tribute to the team’s hard work, but they brought me in as a third party to audit what was going on and create a marketing playbook of sorts.
Travel projects are always a hit, and on this one specifically I traveled alongside the TravelBank team and used the app to understand the customer journey. Then I broke down what was and wasn’t working and helped them outline a plan to get back on track.
Lawyer with a Soul
They say never hire or work with your best friends, it’s the fastest way to ruin a friendship. Joey and I tested this theory when he came to me looking to diversify from just subscription model work and add in bespoke services as well within his law firm, IndieLaw.
We worked together to map his customer acquisition funnels, create a marketing strategy that pairs well with them, and determine different conversion paths for high and low quality leads.
I’m happy to say our friendship survived!
Amy and I have been working together for 3+ years now as we focus on the marketing strategy for both of her companies (Amy Nichols Special Events and The Poppy Group.)
In her own words: “Dannie came onboard at a particularly busy time as we were gearing up for two very complex weddings. She helped to keep me organized and focused, enabling me to be fully dedicated to my clients' celebrations. She has been a total lifesaver and we are now also using Dannie to help run our month-of wedding coordination company.”
Twig + Olive
Doug is 1/3 of the founding team behind Twig + Olive Photography. We met at a conference and immediately bonded over whiskey, good food, and our unapologetic use of the word “fuck.”
A few months later, he reached out looking to get some help on T+O’s marketing efforts and so we set up some time to collaborate and get things done.
In his own words: “Thanks so much! Our Instagram is cooking since our consult with you.”
Burgundy Fox is a subscription lingerie company that came to me for marketing strategy and pitch development support. They were preparing to pitch a few big opportunities and wanted to make sure they had everything buttoned up.
I was able to advise on the initial project, as well as provide some guidance for future marketing development. The best part? I ended up becoming a #FearlessFox and modeling for the brand’s initial website/social media content.
Claire is the CEO of Know Your Team (formerly Know Your Company). She’s a megawatt-talented entrepreneur with a knack for solving the stickiest of problems - how to get honest and intentional feedback from your team.
Claire came to me looking for marketing advice but the relationship we formed went so much deeper. Based in our mutual passion for all things HR, we were able to craft new focal points for KYC/KYT’s story and drive forward meaningful digital presence growth.
Paul is a hurricane insurance attorney turned digital nomad. He needed to learn all about the ‘gram and all things blogging - but he needed to be able to manage everything regardless of the wifi situation.
I leveraged my nomad experience and my own marketing experience to set him up with tools to manage his blog and Instagram simply, no matter what country he was sleeping in.
HSN Crafting Queen
Beth and I met for a 1:1 session on the future direction of marketing for her business. She was struggling to figure out how to balance her personal brand with her work on HSN as a crafts expert.
In her own words: "I've always figured that with my bedhead and my inability to stop saying "poop" on national tv and my love of cheese and wearing elastic waist pants that I WAS already being me...but Dannie helped me realize that I've got to open myself up and be "all in" with [my audience] if I want [them] to be "all in" with me.”
Product Shop Guru
Rachel runs an amazing product shop of thoughtfully designed gifts and apparel. She came to me hoping to get a better grasp on her email marketing - she had so many lists, tags, and opt-in forms that she wasn’t sure what was best converting or where to focus her time.
We analyzed everything going on in her ConvertKit account, streamlined her opt-ins and tags, and focused her efforts in the best direction - producing revenue.
Laura and I met at a pivotal time in her career - she was working on launching a brick-and-mortar meditation and yoga venture, the first of it’s kind in Chicago. CH/LL believes in incense-free modern meditation, no-need-to-get-naked massage, thoughtfully curated retail, and a space designed for calm. Laura and I worked together on marketing for this brand new space!
In her own words: “I have so enjoyed getting to know Dannie. She is poised way beyond her years and is so responsive to our sporadic requests. I am so grateful to have her on our team. Thank you Dannie!”
Jessica is no stranger to press - she’s been on 2020, Katie Couric, MTV, Good Morning America, the Today Show, Seventeen Magazine, and so much more.
In 2015 when she transitioned to the creative entrepreneur space, she brought me in to tackle a brand new beast - online media in this digital world, including podcast interviews, online media features, and more.
Lawyer + Creative
Christina and I met right as she was starting to figure out the best direction for her business(es). When she came to me about crafting a marketing strategy a year in advance (always my go-to plan!) I knew I had to jump onboard! She also was looking to launch a course (The Winning Creative’s Way) and needed a solid plan to get visible, so we honed in not only on an annual marketing strategy, but also the individual marketing and PR strategies for her launch.
Lane’ is the founder of Something Borrowed, an incredible event rentals company. When she sold that wildly successful and fun company for six-figures, she came knocking on my door for SEO work for her next venture, Wedding Pro Coaching.
To this day, Lane’ is still one of my ‘ideal dreamy’ clients - she was one of the first official SEO clients I ever had and working with her was a dream come true. We knocked her SEO out of the park and now WPC is one of the top membership communities for wedding folks.
Jordan is one of those humans that consistently blows you away with her knowledge. She has an MBA with a concentration in Marketing, so of course we hit it off immediately.
She’s also the founder of BrandBoss Creative and the SheWolf Collaborative. I partner with BBC as their exclusive SEO provider for all of the branding projects that launch websites and opt for SEO work as well! When SheWolf was accepting agency-style projects, I was also their exclusive SEO provider.
Real Estate Mogul
Have you ever watched Million Dollar Listing New York? I imagine that’s a lot like what Amelia does on a daily basis. As the co-founder of a real estate agency in Bozeman / Big Sky MT, she works with clients seeking luxury properties to make their forever (or second forever) homes.
I partnered with Amelia on the websites for each of the divisions of her business, consulting on and implementing all the SEO processes she needed!
Julie is the founder of The Healing Farm, a tasteful and affordable retreat provider with a focus on ancestral functional medicine. The Healing Farm Retreats feature immersion journeys of self-exploration or the teachings of passionate educators and practitioners who will cultivate attainable, realistic, simple solutions for long-term wellness and personal growth goals. Julie and I worked together on retreat marketing, PR and media, and corporate partnerships.
Emily came to me with a business AND a blog idea. She wanted to better serve the women of Chicago and the US through this time known as the “Fourth Trimester.” We partnered together on SEO and marketing strategy to help her grow a blog (and plant seeds for a business) focused on this very topic.
I've had the pleasure of collaborating with some incredibly talented entrepreneurs recently. These are the results of those projects! Click below each image for more on that specific collaboration. I've also had a lot of questions about the work that Rosemary Watson, Jana Bishop and I do together, head on over here for more specifically on our projects.