This manufacturer came to me in 2019 looking to host an employee engagement survey to understand the needs of their employees. The survey was put on hold because the executive team had changing priorities and there was turnover in the HR department.

In early 2020, we returned to the employee engagement survey and rolled it out to their entire organization, which is neatly split between hourly laborers and salaried knowledge workers. The results of the survey unlocked standard results (such as gaps in pay, incentives, and tools) but also unlocked problems that needed to be addressed that HR wasn’t even aware of.

The company is in the process of strategizing massive changes as a result of the survey and early results indicate that there is overwhelming gratitude and excitement for the changes that have come and are coming.

I completed this work in my capacity as the Gayglers Chicago Internal Development Lead at Google.

In September 2019, I surveyed the Google Chicago ERG (employee resource group) population based on a 10-question survey related to personal brand and performance reviews. The results were 6.58/10 confidence in ability to articulate accomplishments, work on perf, and work through personal brand topics. 

On February 4th, I hosted a personal brand workshop led by Jessica Zweig. We had over 60 attendees in the room (many of which showed up 10-15 minutes early to get seats!) and had 12 conference rooms dialed in on video conference for a total of 156 total registered and 125 total attendees (80% attendance rate!). Attendees expanded beyond the Chicago population to include folks in Ohio; Mountain View, CA; Council Bluffs, IA; Dublin, Ireland; and Argentina! Anecdotal feedback in the room was fantastic and folks were engaged through the end - including even the folks on video conference staying for the Q&A.

Post-event, I followed up with the same 10-question survey related to personal brand and performance reviews. Early survey results indicate a 16% uplift in overall confidence.

This startup came to me in 2019 looking for a training to upskill their employee base that connects directly with customers. This team isn’t directly tasked with driving revenue or sales, but the executive team knew that the team needed to contribute to the bottom line to remain viable.

In 2019 and 2020 I traveled to the company’s global headquarters to lead full-day (nine-hour) workshops on customer engagement through an authentic and meaningful lens. This training was a part of a larger two-week training program to upskill employees.

The team came away with new and improved skills to engage customers and drive business value even though they’re not in a revenue-generating role. Many attendees even rated this training the most valuable session of the entire two-week program due to their newfound abilities to drive impact.

I completed this work in my capacity as the #IAmRemarkable Global Research and Content Lead at Google.

In 2019, it was identified that the #IAmRemarkable training needed an overhaul to include updated research, community-specific content, and more generally inclusive information. I interviewed for / was granted the role of research lead and set out to update the research.

After shortening the original timeline of rolling out new content from six months to 1.5 months, in May 2020, I introduced a fully refreshed deck including inputs from #IAmRemarkable leadership, underrepresented community advocates, and external research teams.

Feedback from others:

• Dannie has gone above and beyond to facilitate #IamRemarkable workshops and consistently receives outstanding feedback from participants, leaving the teams with more inclusive work environments than when she arrived.

Kristin was one of the most successful players in MSU history and in 2005, helped take the Spartans to the NCAA finals and the Monarchs to a WNBA title. She is the only player in history to have played in the NCAA finals and WNBA finals in the same year. Kristin then went on to play 7 years professionally before hanging up her shoes to coach. In 2017, Kristin was inducted into the MSU Hall of Fame.

Kristin brought me in to help with website and marketing strategy for her private training business prior to being hired as a women’s basketball coach at Michigan State University

Chandani is a beautifully talented wedding planner focused on traditional and bi-cultural weddings and seamlessly integrating age-old customs with a couple’s own authentic elements, making their day uniquely memorable.

We worked together on SEO strategy to help her improve visibility of her business in her two key markets - Chicago and Washington D.C.

They say never hire or work with your best friends, it’s the fastest way to ruin a friendship. Joey and I tested this theory when he came to me looking to diversify from just subscription model work and add in bespoke services as well within his law firm, IndieLaw.

We worked together to map his customer acquisition funnels, create a marketing strategy that pairs well with them, and determine different conversion paths for high and low quality leads.

I’m happy to say our friendship survived!

Doug is 1/3 of the founding team behind Twig + Olive Photography. We met at a conference and immediately bonded over whiskey, good food, and our unapologetic use of the word “fuck.”

A few months later, he reached out looking to get some help on T+O’s marketing efforts and so we set up some time to collaborate and get things done.

In his own words: “Thanks so much! Our Instagram is cooking since our consult with you.”

Claire is the CEO of Know Your Team (formerly Know Your Company). She’s a megawatt-talented entrepreneur with a knack for solving the stickiest of problems - how to get honest and intentional feedback from your team.

Claire came to me looking for marketing advice but the relationship we formed went so much deeper. Based in our mutual passion for all things HR, we were able to craft new focal points for KYC/KYT’s story and drive forward meaningful digital presence growth.

Beth and I met for a 1:1 session on the future direction of marketing for her business. She was struggling to figure out how to balance her personal brand with her work on HSN as a crafts expert.

In her own words: "I've always figured that with my bedhead and my inability to stop saying "poop" on national tv and my love of cheese and wearing elastic waist pants that I WAS already being me...but Dannie helped me realize that I've got to open myself up and be "all in" with [my audience] if I want [them] to be "all in" with me.”

Laura and I met at a pivotal time in her career - she was working on launching a brick-and-mortar meditation and yoga venture, the first of it’s kind in Chicago. CH/LL believes in incense-free modern meditation, no-need-to-get-naked massage, thoughtfully curated retail, and a space designed for calm. Laura and I worked together on marketing for this brand new space!

In her own words: “I have so enjoyed getting to know Dannie. She is poised way beyond her years and is so responsive to our sporadic requests. I am so grateful to have her on our team. Thank you Dannie!”

Christina and I met right as she was starting to figure out the best direction for her business(es). When she came to me about crafting a marketing strategy a year in advance (always my go-to plan!) I knew I had to jump onboard! She also was looking to launch a course (The Winning Creative’s Way) and needed a solid plan to get visible, so we honed in not only on an annual marketing strategy, but also the individual marketing and PR strategies for her launch.

Jordan is one of those humans that consistently blows you away with her knowledge. She has an MBA with a concentration in Marketing, so of course we hit it off immediately.

She’s also the founder of BrandBoss Creative and the SheWolf Collaborative. I partner with BBC as their exclusive SEO provider for all of the branding projects that launch websites and opt for SEO work as well! When SheWolf was accepting agency-style projects, I was also their exclusive SEO provider.

Julie is the founder of The Healing Farm, a tasteful and affordable retreat provider with a focus on ancestral functional medicine. The Healing Farm Retreats feature immersion journeys of self-exploration or the teachings of passionate educators and practitioners who will cultivate attainable, realistic, simple solutions for long-term wellness and personal growth goals. Julie and I worked together on retreat marketing, PR and media, and corporate partnerships.

Lauren founded a magazine (first named Trend, now named The Letter) and was looking for a structure for advertising packages to get businesses to financially back the magazine production.

I worked within her vision to craft an advertising prospectus that outlined packages, deliverables, and how the businesses could measure ROI, all while enabling Lauren to finance the production of the publication!

TravelBank is the business travel & expense app that works for you. Their successful growth has been a tribute to the team’s hard work, but they brought me in as a third party to audit what was going on and create a marketing playbook of sorts.

Travel projects are always a hit, and on this one specifically I traveled alongside the TravelBank team and used the app to understand the customer journey. Then I broke down what was and wasn’t working and helped them outline a plan to get back on track.

Amy and I have been working together for 4+ years now as we focus on the marketing strategy for both of her companies (Amy Nichols Special Events and The Poppy Group.)

In her own words: “Dannie came onboard at a particularly busy time as we were gearing up for two very complex weddings. She helped to keep me organized and focused, enabling me to be fully dedicated to my clients' celebrations. She has been a total lifesaver and we are now also using Dannie to help run our month-of wedding coordination company.”

Dr. David M. Richards (former Superintendent of Fraser Public Schools) was looking for some strategic help to uplevel his communications game in visual presentations on behalf of his own work and the district’s work.

We worked together on a visual and written communication methodology that unified his message with powerful visual representation to drive home his point at conferences, strategic district meetings, and more.

Burgundy Fox is a subscription lingerie company that came to me for marketing strategy and pitch development support. They were preparing to pitch a few big opportunities and wanted to make sure they had everything buttoned up.

I was able to advise on the initial project, as well as provide some guidance for future marketing development. The best part? I ended up becoming a #FearlessFox and modeling for the brand’s initial website/social media content.

Paul is a hurricane insurance attorney turned digital nomad. He needed to learn all about the ‘gram and all things blogging - but he needed to be able to manage everything regardless of the wifi situation.

I leveraged my nomad experience and my own marketing experience to set him up with tools to manage his blog and Instagram simply, no matter what country he was sleeping in.

Rachel runs an amazing product shop of thoughtfully designed gifts and apparel. She came to me hoping to get a better grasp on her email marketing - she had so many lists, tags, and opt-in forms that she wasn’t sure what was best converting or where to focus her time.

We analyzed everything going on in her ConvertKit account, streamlined her opt-ins and tags, and focused her efforts in the best direction - producing revenue.

Jessica is no stranger to press - she’s been on 2020, Katie Couric, MTV, Good Morning America, the Today Show, Seventeen Magazine, and so much more.

In 2015 when she transitioned to the creative entrepreneur space, she brought me in to tackle a brand new beast - online media in this digital world, including podcast interviews, online media features, and more.

Lane’ is the founder of Something Borrowed, an incredible event rentals company. When she sold that wildly successful and fun company for six-figures, she came knocking on my door for SEO work for her next venture, Wedding Pro Coaching.

To this day, Lane’ is still one of my ‘ideal dreamy’ clients - she was one of the first official SEO clients I ever had and working with her was a dream come true. We knocked her SEO out of the park and now WPC is one of the top membership communities for wedding folks.

Have you ever watched Million Dollar Listing New York? I imagine that’s a lot like what Amelia does on a daily basis. As the co-founder of a real estate agency in Bozeman / Big Sky MT, she works with clients seeking luxury properties to make their forever (or second forever) homes.

I partnered with Amelia on the websites for each of the divisions of her business, consulting on and implementing all the SEO processes she needed!

Emily came to me with a business AND a blog idea. She wanted to better serve the women of Chicago and the US through this time known as the “Fourth Trimester.” We partnered together on SEO and marketing strategy to help her grow a blog (and plant seeds for a business) focused on this very topic.

Jennifer is a jill of all trades and a master at distilling her past work and experiences into executional content for others to learn from. She’s the founder of The Society Gal, Gal Media, and The Agency Co., all working in conjunction to help influencers and marketers grow their brands.

We worked together on a series of courses she was launching to build her passive revenue streams and grow her business. We nailed down a launch strategy, collaborated on the content (combining both of our marketing backgrounds), and leveraged her beautiful design background to knock the launch out of the park!