Focused on People

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New Year, New Name (The Story Behind The Rebrand)

Hello friends! Nearly 12 years ago in August of 2008, I started my business in an “official” way. Over the past 12 years, I have done many many things - in the early days I did a lot of resume writing and created planners that I sold on Etsy to help other business owners plan their strategy. Over time that evolved closer and closer to what I’ve been doing recently - marketing and launch strategy.


However, as I look at my life today, I knew I wanted some things to change. I’m working on my doctorate degree and I’m honestly loving the life I lead traveling, working at Google, and speaking on stages around the world. My marketing work was no longer serving the larger purpose of my business - helping businesses focus on storytelling and treating customers like PEOPLE first and dollars second.

That’s why I am so pleased to announce that as of today, this business has rebranded to @focusedonpeople. The visual identity (created by @thegirlnamedblake) still reflects my signature black and yellow while also finally reflecting the work I want to do - focused on people.

Moving forward, I will be focused on:
• employee engagement marketing (i.e. marketing thru the lens of Human Resources, like retention and diversity efforts)
• “authenticity” training (teaching companies how to treat their customers as humans first and everything else second without having to forgo profitability or growth)

My business will exclusively function via workshops/trainings, intensive training sessions, and speaking engagements. I will still offer a limited number of “mini strategy sessions” (my one-hour 1:1 offering) but other than that, this business is 1:many and focused on impact.


Love the new focus?

let’s collaborate!