Rashad Buckingham Style Formula

In summer 2015, we were asked to begin work on building a brand for a personal styling company. The founder's concept was incredibly simple yet revolutionary - he believes that everyone has a personal style formula and by identifying that formula, an individual will never run out of well-suited looks. 

With that in mind, we played on the concept of "formula" and came up with the following branding for Style Formula. Let us know what you think in the comments below!