What I've Learned from Launching E-Courses

Everyone is talking about creating e-courses lately, but what does it really take to create one? Click through to read the three important lessons we learned from creating our own e-courses. | LE Consulting

As you know, we've launched a few e-courses around here at LE Consulting and we're working on two more (both out later this year). I often get asked what my process is, what I've learned, and what I would do differently. 

I'll break it down a bit here: 

  1. I've learned that planning is key. You can launch a course without prior planning or some kind of execution strategy, but if you want to achieve the success you're thinking of in the back of your mind, it's important to have a launch plan. If you want an excellent free resource, check out a podcast interview that Amy Porterfield did awhile back on creating and launching products and e-courses. 
  2. I've learned that research is non-negotiable. Potential student calls. Market research. Conversations. All of these are important tools for preparing an e-course and quality e-courses don't skip this step. 
  3. I've learned that you get out of it what you put into it. It's okay to put a lot of time and effort into an e-course. Most are evergreen or re-launch a few times a year, so you'll reap the benefits down the road. Plus, the more quality and actionable content you have, the more rave reviews you'll get too! 

If you'd like to chat about creating e-courses, please don't hesitate to drop me a note! 

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