WHAT IS ENGAGEMENT? Engagement at its purest form is the number and types of interactions your account receives on content you share. For Instagram, this means the number of likes and comments your photos garner. Regrams apply as well, but they are much harder to track, so they have been excluded for the purpose of this explanation.
Read MoreThe term “corporate event” is stretched to refer to an extremely broad set of gatherings, which can vary depending on industry, location, and even time of year. Meetings, conferences, seminars, awards nights, holiday parties, open houses, trade shows, promotional events – pretty well anything that is put on by a company for employees, clients, or possible clients – can fall under this banner, which means planning corporate events can be hugely intimidating. But it doesn’t have to be, because I’m here to help you define your strategy and maximize the impact of your event.
Read MoreSounds crazy, right? There's no way you can run your business in one hour a week. But it's really not that difficult.
Read MoreYou've figured your PR strategy out. You're ready to get your name and business out in the world with a strong press presence. You hired a PR company or you'll do it yourself. I suggest the last - don't hire a PR company. Why?
Read MoreWe recently had the opportunity to do some exciting work with A Southern Soiree on overall site updates. Our favorite part of the updates, by far, was the press page. Previously, they used a blog category page for their press page, serving up a long roll of blog posts to clients about their vast (and awesome) press features.
Read MoreThere is a time in the lifespan of every business where you outgrow your little home office space and it is time to make the decision to move your work-base somewhere else.
Read MoreSYNC is a wildly successful gym in New Jersey - one of the founders is a World Champion and 2 Time Pan American Champion in Brazilian Jiu Jitsu who has also placed in the Gi Pan American Championships.
Read MoreMaia is an incredibly talented Art Therapist making the transition out of the 9-5 working world into owning her own practice. She turned to LE Professional Consulting in the summer of 2015 for help on branding - she was looking for a logo that was fun and artsy yet suited the medical profession/world.
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