When I was in the corporate world, we would go over recent advertising in our weekly team meetings. We'd chat about what went right, what we loved, and what could have done better. I thought I'd bring this idea here, to the entrepreneurial space, and take a look at a recent piece of advertisement that has something we can learn from!
Read MoreI was in a Facebook group following along with the discussion a few months ago when someone brought up a really good question - what kind of coach or mentor is right for me? Someone else in the group started to break down each type of coach or mentor and I'm here today to break that discussion down further. (Source for the breakdown) This prompted a really great conversation on what kind of mentor or coach you need for your business.
Read MoreI was filing away a bunch of older emails today when I realized - no two email signatures are the same. Yes, this is a somewhat obvious statement, but what's the reason that email signatures are different. Do they achieve different goals? Do they serve different purposes? I saved some of the email signature styles I found in my inbox as I was cleaning today. Let's break down the anatomy of an email signature and find the benefits of each style.
Read MoreEntrepreneurship can be expensive but it is just as easy to start a business with just ten cents in your pocket. It’s important to note that this is primarily true for service-based businesses, but even a lemonade stand can be started for less than ten cents.
Read MoreIt's been an exciting few weeks here at LE Consulting! We wanted to share some exciting news with you - business successes, a new course, and discontinuing a segment of our services.
Read MoreReal Talk: Why is creating a portfolio page so hard?
You've done this amazing work and you want to show it off but you have no idea where to start! Some clients have given permission for full publication, some only for their name(s). How do you balance the two? Read on for our best advice!
You're an entrepreneur with a business and you want to travel too! How do you balance both? It's easier than it sounds.
Read MoreWhen we're talking to clients, potential clients, and business friends, we continue to hear these three things as major struggles for small business owners. We wanted to break them down and make them more manageable for you! Today's post is a quickie but it's really important to have these three things under control!
Read MoreThis post will walk you through the three phases of determining who and what you need on your very own business team! These ideas and concepts are courtesy of our very own Dannie Fountain, MSHR unless otherwise noted. These ideas and concepts do not replace true legal advice in terms of contracts and workplace legalities.
Read MoreCommon questions I hear: Should I buy followers? Should I participate in follow for a follow or like for a like? Should I follow then unfollow to gain more followers? Short answer - no.
Long answer - I work by the philosophy that it doesn’t matter how many followers you have, it matters what kind of followers you have - the kind that engage, respond to your questions and ask questions of their own. The kind where learning is almost a two way street - you’re learning as the business owner and they’re learning as the consumer.
As I continue to grow my business, I prefer quality followers over having a large number of followers on social media.
Read MoreYou're getting excited about your rebrand but you're a little bit nervous that it's not going to appeal to your target market. That's okay! Take a step back and know that before you invest the time and money in a rebrand, it's important to figure out what your target market wants and needs.
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